10 ways to use HeyGen to amp up your videos (no tripods involved)
Most AI updates in marketing are met with skepticism.
“It doesn’t feel authentic.”
“It doesn’t actually save time.”
“It’ll never replace a real person.”
We said that about writing, and now ChatGPT is part of our workday vocab.
We said that about voiceovers, and now they sound like people we actually know.
And now, here we are with video.
The storytelling still matters. The script still matters.
But the distance between an idea and a finished video has collapsed from months to days.
For years, everyone knew video outperformed text. We just couldn’t keep up.
“Who will look into the lens?”
“Where do we get the budgets from?”
“We don’t have the bandwidth to do it.”
The lights were too harsh.
The camera angles too unforgiving.
The studio, always too expensive.
Meanwhile, marketing teams sat on a mountain of unused gold: decks, blogs, case studies, all brimming with stories that never made it to video.
Each one a missed opportunity to connect, to explain, to show rather than tell.
It’s time to save yourself and your team from ring lights, retakes, and awkward intros, and finally speed-scale written ideas into visual stories.
It’s time to HeyGen it.
There are a dozen ways to use it, so let’s break down the types of videos you could create at different stages of the funnel: what assists in building awareness, driving understanding, and closing the deal.
Top of the Funnel
Repurposing high-performing blogs or assets: Every team has a few pieces of content that quietly outperform the rest. A blog that drives steady traffic or a whitepaper that sales keeps sharing. Those can be turned into short summary videos that live on the same page or serve as teasers on social. The process is simple: identify the best content, pull out key insights, write a short narration, and generate a one-minute clip.
Creating targeted social ads: The same script can be adapted for different industries or personas. Marketers can quickly produce multiple versions to test hooks, intros, and calls to action across audiences. This allows faster iteration and sharper targeting without extra production.
Multilingual content for global markets: A single script can be cloned and dubbed into multiple languages with accurate lip-sync and native tone. It helps brands stay consistent while showing up in each market’s language naturally, not as an afterthought.
Thought leadership videos: Founders and subject matter experts often prefer text or avoid cameras. HeyGen gives them a face and a voice. A short narrated video based on their article or viewpoint brings tone and nuance to insights that might otherwise stay unread.
Middle of the Funnel
Product explainers and walkthroughs: Feature pages, release notes, or demos can be turned into short videos that combine narration with screen visuals. When features change, update the script and regenerate. The video stays current without new shoots or design cycles.
How-to and onboarding videos: Long tutorials or documentation can become concise instructional clips. Use them for onboarding, setup guides, or API integrations. The same format can double as internal training for sales or customer success teams.
Educational snippets and product training: Break down deeper topics into short, repeatable lessons. These videos help users or prospects understand key workflows before they talk to sales, reducing dependency on long demos.
Bottom of the Funnel
Personalized sales outreach: Sales reps can record a single base video that gets personalized automatically with each recipient’s name, company, or use case. A simple script and CRM trigger make every outreach feel tailored.
Account-based and vertical campaigns: Marketers can generate videos for specific industries or high-value accounts. Each version can mention the company, show relevant visuals, or reference metrics that matter most.
Event invitations and follow-ups: Automate personalized event invites or thank-you messages after webinars and summits. Each attendee receives a short recap or next-step message, keeping the connection warm without extra manual work.
Proposal and deal walkthroughs: Use short videos to explain proposals, pricing, or implementation plans. Combine an avatar with slides or visuals so decision-makers can review context easily without another call.